Since its foundation in 1916, the Returned & Services League of Australia (RSL) has worked tirelessly to help build a better Australia. It is known for its active role in community affairs and determination to preserve our way of life.
A major activity of the RSL is the provision of welfare services to ex-service men and women, their dependants and to other members of the Community. Welfare includes pension and advocacy services, retirement and care facilities, home care and financial assistance to ex-servicemen and women including their dependants.
For more information on the RSL, click here http://www.rslqld.org/AboutUs/WhorunsRSL/tabid/67/Default.aspx
In 1956 the RSL Art Union, which is a Queensland based lottery, was established to raise funds to provide these essential services.
The marketing strategy of the Art Union has been the same for more than a decade and is based on building new quality waterfront homes on the Queensland Gold Coast - one of Australia's most sought after residential locations. In addition to the major prize, a wide range of bonus prizes is also available.
The success of this strategy is evidenced by the fact that, since its inception, the RSL Art Union has given away $80 million in prizes and has also raised over $70 million for the development and maintenance of RSL nursing homes, hospitals and centres, as well as retirement complexes for the elderly. |